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The Holyland Magazine - U.K. Edition

A magazine in English to promote incoming tourism, aimed at British Christians. Produced in conjunction with the Israel Ministry of Tourism

Target audience:   Christian supporters of Israel that live in the British Isles - England, Scotland, Wales and Northern Ireland
Frequency:   Once a year
Distribution:
  1. As a supplement to the leading Christian newspapers in Britain
  2. By direct mail to the Israel Ministry of Tourisms mailing list of Christian community leaders, tourism operators and travel agents in Britain
  3. At seminars and conferences organized by the Israel Ministry of Tourism, throughout the entire year
  4. At the Israel Ministry of Tourism office in London, throughout the entire year