A magazine in English to promote incoming tourism, aimed at British Christians. Produced in conjunction with the Israel Ministry of Tourism Target audience: Christian supporters of Israel that live in the British Isles - England, Scotland, Wales and Northern IrelandFrequency: Once a year
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- As a supplement to the leading Christian newspapers in Britain
- By direct mail to the Israel Ministry of Tourism’s mailing list of Christian community leaders, tourism operators and travel agents in Britain
- At seminars and conferences organized by the Israel Ministry of Tourism, throughout the entire year
- At the Israel Ministry of Tourism office in London, throughout the entire year
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