A magazine in English to promote incoming tourism, aimed at British Jews. Produced in conjunction with the Israel Ministry of Tourism Target audience: The Jewish community living in the British Isles - England, Scotland, Wales and Northern Ireland Frequency: Once a year
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- Together with the leading Jewish newspapers in Britain
- At seminars and conferences organized by the Israel Ministry of Tourism for British Jews, throughout the entire year
- At the Israel Ministry of Tourism office in London, throughout the entire year
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